NEW YORK (AP) -- It's almost show time.
When the Super Bowl kicks off on Sunday, 40-plus advertisers
will be hoping to win over the more than 110 million viewers tuning in. After
paying $4.5 million for a 30-second spot, advertisers are hoping to have the ad
everyone will be talking about Monday morning.
Here are 10 Super Bowl ads to watch out for:
BUDWEISER "LOST DOG"
Brewer Anheuser-Busch's 60-second ad shows a Labrador puppy
chasing after the iconic Budweiser Clydesdales that are being moved to a new
stable. The tune, "I'm Gonna Be (500 Miles)," performed by Sleeping performs in
the background. The ad is the sequel to last year's "Best Buds," showing the
bond between a puppy and Clydesdale, a spot many considered the best ad of the
2014 Super Bowl. Check it out!
MCDONALD'S "PAY WITH LOVIN'"
In its 60-second spot, the fast-food chain announces that it
will let random customers pay for their food with acts of goodwill, such as
calling their moms and telling them they love them. It's part of a Valentine's
Day promotion that will start on the day after the Super Bowl.
SNICKERS "THE BRADY BUNCH"
Snickers 30-second ad recreates the famous Brady Bunch
episode in which the oldest daughter, Marcia, gets hit in the nose with a
football. Florence Henderson and action movie "Machete" star Danny Trejo also
make appearances for the Mars brand.
NFL'S "NO MORE"
The NFL is airing a public service announcement from No
More, a coalition of anti-domestic abuse organizations. The 60-second ad depicts
a chilling 911 call from a battered woman to demonstrate the terror of domestic
abuse.
ALWAYS' "LIKE A GIRL"
Procter & Gamble's Always feminine protection brand's
60-second Super Bowl spot is a version of a viral video it aired in June. The ad
shows adults and a boy running and throwing rather weakly when they're asked to
depict what it means to do those actions "like a girl." But then they ask young
girls, who run and throw with much more energy. Copy says "Let's make
(hash)likeagirl mean amazing things."
BMW "NEWFANGLED IDEA"
In order to promote its new all-electric BMW i3 in a
60-second spot, BMW enlisted former "Today" show hosts Katie Couric and Bryant
Gumbel to recreate a 1994 on-air conversation when they tried to figure out what
the (at) symbol in an email address meant.
T-Mobile "(hash)KIMSDATASTASH"
To promote a service that lets users keep their unused data
for a year, wireless provider T-Mobile hired Kim Kardashian for a 30-second
spoof on public service announcements. In the ad, she makes a plea to save
people's unused data taken back by wireless carriers. She laments that the data
could have been used to see her makeup, vacations and outfits.
FIAT CHRYSLER
The automotive advertiser always surprises with memorable
ads about its cars, starring celebrities such as Eminem, Clint Eastwood and
Oprah. The company says it will air three commercials during the Super Bowl this
year but hasn't released those ads.
NATIONWIDE'S "INVISIBLE MINDY KALING"
Insurer Nationwide's teaser for its Super Bowl ad shows
"Mindy Project" star Mindy Kaling believing she is invisible and doing
scandalous acts, including sitting naked in Central Park and going through a car
wash. The teaser indicates the Super Bowl ad itself will show what happens when
Kaling realizes she isn't actually invisible.
GODADDY: Banned from the Super Bowl.
NFL Players Say NO MORE:60....This is perhaps one of the most interesting video regarding domestic violence against women in the NFL..Two dozen players including Alfred Morris, Cris Carter, Curtis Martin, Dwayne Allen, Dwight Hollier, Eli Manning, John Lynch, LaVar Arrington, Mark Herzlich and William Gay said "no more" to domestic violence and sexual assault.https://www.youtube.com/watch?v=cfto6ZXgt70&list=PLRH4qMDKG2FGC2eG15yehoAUW2zZHDGXt
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